Today’s customers want more than just a great product or service at a reasonable price. Chances are, your product or service isn’t the only one of its kind so you will need to do something special to make your brand stand out from the rest. If you want customers to choose you, you want to provide them with some additional value. You want to make them feel appreciated and make their experience with you exceptional so they remain loyal to you and your brand. Every business needs to seek new and creative ways to demonstrate value to their customers in order to keep them coming back. Showing value means more than just rattling off the features of your product or service. Customers want to know they are getting the most bang for their buck so here are a few ways you can provide your customers with more value.
1. Listen to Their Feedback
Listening is one of the best ways to increase value with your customers. All too often, businesses are so focused on their own agenda that they don’t take the time to listen to what their customers really want. If you listen more than you talk, you will be able to uncover the needs of your customers so you can create the most value for them.
2. Create Custom Bundles
Every customer is different and it’s very unlikely that they are all looking for the exact same thing. Therefore, you shouldn’t offer a “one size fits all” solution. Instead, you want to do a little research to find out exactly what your customers want and need and look for ways to solve their pain points. Use this information to create a customized bundle so they aren’t paying for things they don’t need. Tailoring your product or service to meet the needs of each customer shows how much you value their business.
3. Offer Ongoing Support
Every customer wants to feel valued by the company they are doing business with and one way to do this is by offering ongoing support even after the initial purchase. Offer help and suggestions for your customers and check in with them on a regular basis to see if they need anything. This lets them know that you have not forgotten about them and this sends a powerful message of appreciation.
4. Use Loyalty Programs
Customers want an incentive to keep buying from you and nearly 80% of customers agree that they like doing business with companies that offer loyalty programs. The purpose of these programs is to thank customers for their business and show them how much you value them. There are several types of loyalty programs such as point-based programs, tier-based programs, and perk-based programs so you can decide which is right for your customer base.
5. Send Gifts
Remembering things like birthdays, holidays, or other special occasions can really make the relationship more personal between you and your customer. Surprising your customer with special treats, cards, or company swag is a great way to thank them for their business.
6. Create a Customer Community
You want your customers to enjoy the experience of working with you and this can be done by building a community with your customers. Whether it’s a social media page of a membership program, you want your customers to feel like they are part of something exclusive. It creates that VIP feeling and is a great way for members to communicate and share information with other members.