In order for a business to succeed, they need to prioritize connecting with customers. This is the only way businesses can get to know their customers so they can better serve their needs. In today’s digital world there are so many ways to connect with customers and build relationships. You’ve got email, social media, virtual meetings, and even live streaming. That said, you have to go beyond sending a couple of monthly emails if you want to keep customers interested. If you want to keep your customers coming back to your brand, you have to find unique and creative ways to connect with them. Here are a few great ideas for engaging with your customers through online channels.
Be Active on Social Media
One of the best ways to connect with your customers in today’s online setting is through various social media channels. Facebook, Twitter, and Instagram are among the most popular social media platforms where you can reach out to your customers. This is a great way to keep them informed about happenings in your company, new products, sales and incentives, and special events. You can also use your company’s page to engage conversations with your customers, answer questions, and offer tips and advice. Finally, this is a great way to interact with customers by posting pictures, contests, and giveaways.
Live Stream Events or Updates
In the last year alone, Instagram saw a 70% increase in live streaming. That’s because it connects with people in a way that makes them feel like they are actually there with you. You can live stream special events such as guest speakers or live events. You can also use live streaming to host your own question and answer sessions or even just to give updates about special happenings within your business.
Videos can be more entertaining and engaging than written words so give your customer something exciting to watch. For instance, post a video showing behind the scenes of how your company works. You can also share short videos that relate to your business. With each video, include a short description of what it is and why it’s relevant. You can even turn your videos into a series posted each week to Instagram. This makes it easy for customers to rewatch it or share it with their friends.
Keep Your Website Relevant
One of the first places a customer will go when searching a company is to their home website. Therefore, you need to keep your website fresh and relevant. Include updated blog posts, fresh pictures, and relevant information. Give your customers something to connect with when they land on your website.
Send Out Surveys
The best way to find out what your customers want is to ask them. You can identify your user’s needs by sending out a survey. You can use this information to help steer your business in the right direction. In addition to finding out what products or services your customers are looking for, a survey can also be a great platform for customers to voice their opinions. This information can be useful as you seek to determine what is and isn’t working for your business.
Host Contest and Giveaways
Who doesn’t love a good giveaway? Hosting contests and giveaways is a great way to engage your customers. You can drive engagement by offering something your customers really want. Perhaps you give away a free gift basket filled with your products or a month of free service. You can promote your contest on your website and through social media to drive more interest.
Quick Email Response
Make it a goal to respond to customers quickly through email. For instance, strive to provide a response within the first 30 minutes. Doing so will surprise your customers and provide relief that their questions will actually be answered in a timely manner. People love good customer service and in turn will be more likely to refer other customers to your business.